Illinois Statewide Polling

On April 24, 2017, the Digital Privacy Alliance commissioned a statewide poll of 525 likely Illinois voters to get the public's opinion on the current state of online privacy and the need for more transparency. The results are clear: Illinois voters are deeply hostile to corporations trafficking their personal information and by large margins back legislation that (i) allows consumers to regain some control over their information, and (ii) requires consent to track their geolocation.

Key findings:

  • 94.13% of those surveyed disapprove of corporations selling their personal information without their knowledge or consent.
  • 92.39% of those surveyed disapprove of corporations selling their personal information in any capacity.
  • 86.37% of those surveyed disapprove of corporations that create a profile on them based on their online personal information, such as their race, religion, sexual orientation, and gender.
  • 80.82% of those surveyed would request to know to whom their personal data has been sold. 
  • 68.51% of those surveyed approve of legislation requiring smartphone apps to get their consent before they may track them.
  • 67.3% of those surveyed disapprove of Congress' repeal of the FCC's previously adopted ISP privacy rules.

See the full poll and all results here.