DPA Website Privacy Policy

Effective as of March 21, 2017.

This Privacy Statement describes how we treat your privacy when you visit the Digital Privacy Alliance (“DPA”) website (www.digitalprivacyalliance.org).

Privacy and the internet

If you’re visiting our website, you likely care about your privacy and already know that the Internet, generally speaking, is not always a private place. When you visit websites, use search engines, or conduct business on the Internet, many different parties gather information about your online behavior by tracking your searches, visits, and transactions, and then by matching that data with other information about you.

With that in mind, our goal is to promote digital privacy and transparency, including when you visit our site. So, for starters, we only collect very limited information about you when you visit digitalprivacyalliance.org. We do this in order to advance our advocacy and outreach, and to provide you with a better experience while you use our site. How and when we do so is explained below.

Our Collection and Use of Information About You

Passively Collected Data

Like most websites, we may automatically receive and record information in our server logs from your browser when you visit digitalprivacyalliance.org. The information that we collect with these automated methods may include your IP address, cookie information, browser type, system type, and the referring URL.

We use this type of information to measure and improve the performance of our site. On occasion we may also access this type of information to investigate or maintain the stability and security of our site.

Voluntarily Submitted Data

Certain pages on our site may invite you to share personally identifying information, such as your name, email address, or telephone number. Sharing that information will allow you to join our email list, sign a petition or “slip”, or participate in other similar online activities.

We may use that voluntarily submitted data to:

  • Contact you about other DPA activities or news, or about opportunities to support the DPA.
  • In the case of petitions or slips, display your name on any petition forms or slips that you sign.
  • In the case of blog comments, post your comment and, if given, your name.
  • Deliver content to you on platforms such as social media, other websites, search results pages and mobile apps.

When We May Share Your Information With Other Organizations

When we give you an opportunity to voluntarily submit information about yourself, we may give you the option of indicating that you permit us to share that data with other parties such as coalition partners or specific legislators. We will not share your data with such parties unless you have given us permission to do so.

Our Email List

If you sign up for our email list, we may collect data by using an embedded image to track whether you open our email and by using a URL that enables us to identify that you have taken an action, such as clicking a link in an email or signing an online petition.

This allows us to build a more effective advocacy program, to inform you about the DPA issues you care about most, and to make it simpler for you to sign petitions and fill out surveys.

How We Work With Third-Party Vendors

We work with a limited group of vendors who help us process data, facilitate the operation of the DPA site and deliver messages to you on other platforms. For example, outside vendors (like Squarespace) may help us analyze traffic on our site or send out periodic email updates (like Mailchimp). To the extent that any vendor has access to personally identifiable data about you, by virtue of the fact that it participates in the operation of the DPA site, we require that vendor to promise that it will keep that data confidential and use it only for the purpose of carrying out the functions we have engaged it to perform. That is true both as to passively collected data and as to voluntarily submitted data, and also as to data from any cookie or other tracking device.

Our Use of Cookies

We use cookies to improve website performance and to collect analytic data. By “cookies” we mean small text files placed on to your computer by websites you visit. “Cookies” may also refer to local storage, which is a mechanism similar to cookies where the information is stored within your web browser. In some instances we place these cookies ourselves. In other instances we allow outside service providers to place these cookies, but only if those providers agree to the terms described above under “How We Work with Third-Party Vendors.” We use cookies as follows:

Website Performance

Website performance cookies allow us to make the website easier and more pleasant to use. For example, they may enable us to:

  • Determine how often and where you see our “breaking news” or alerts.
  • Save you time when filling out a form by populating it with information you provided in previous visits.


We use analytics tools that place cookies, in order to give us a better understanding of how people engage with our website. That in turn allows us to gauge the current performance of website features, and to develop better content. Analytics cookies provide us with information like:

  • How many individual visitors we have;
  • How many visitors are new or returning;  
  • How often visitors come to the website;
  • What content they’ve visited; and
  • How visitors interact with particular pages or content.

In addition, if you click on a link in an email we send to you — for example, to sign a petition or file a slip— a cookie may be generated that enables us to identify that you have signed the petition.

How Certain Content Hosts May Place Cookies and Gather Information About You

Our site is connected in a variety of ways to content residing on other platforms. We provide links to content on social media platforms such as Facebook and Twitter, and to content on other sites, such as articles posted on the sites of news organizations. Our site may also features embedded media, such as videos, that are hosted on other platforms (such as YouTube) but viewable directly through the buttons we provide. When you click on links or buttons for any of these types of external content, the providers of that content may place their own cookies on your computer, access existing cookies that were set when you previously visited other websites, or otherwise gather information about you as you access their content.

To learn about how those content hosts treat the data they collect through cookies and otherwise, see their respective online privacy policies and other posted guidance.

Security Measures and Data Transmission

We use reasonable measures to protect against unauthorized access to any information you may provide us. However, no website can fully eliminate security risks. Third parties may circumvent our security measures to unlawfully intercept or access transmissions or private communications. We will notify you and post a prominent notice on our site if any such incident occurs.

Procedure When We Update This Statement

Our privacy statement may change from time to time. We will post privacy statement changes on this page and, if the changes are significant, we will provide a more prominent notice on our website. We will also keep prior versions of the Online Privacy Statement available for your review in this section.

Your California Privacy Rights

A business subject to California Civil Code section 1798.83 is required to disclose to its California customers, upon request, the identity of any third parties to whom the business has disclosed personal information within the previous calendar year, along with the type of personal information disclosed, for the third parties’ direct marketing purposes.

We will not disclose any personal information to third parties for their marketing purposes. Nonetheless, if you are a California resident and would like to make such a request, please email us at privacy@digitalprivacyalliance.org and we’ll promptly respond.