The Digital Privacy Alliance is focused on topics concerning how our daily lives intersect with technology, and how the data that intersection produces is used. Enormous amounts of data are produced everyday, from walking down the street, going to school, communicating with friends and family, and other normal activities.
Lots of the data collected can be put to good use; everyone can find delight in new movie recommendations. We also have daily trade-offs in using free services in exchange for advertising. What we have not seen over the past twenty years of the Internet economy, however, is a culture of communication and consent concerning what user data is shared and with whom. We also have seen massive databases of user information leaked through hacking and outright sale to malicious actors or authoritarian states.
There should be no reason to not trust the technology we're building our lives around, and we aim to ensure that.